What’s in a Brand?
Learn how a medicolegal company came to be known as LexiMed.
A Name
A brand can be a very valuable commodity. But coming up with a name can be a challenge, especially when it’s a new business in a very specialist field. A name should be strong, memorable, easy to pronounce and importantly…relevant. Directors Debbie McCosker and David Morgan debated this issue during the lead up to LexiMed’s doors opening. Debbie and David even consulted a third party marketing expert from Bond University to help narrow down the shortlist. After four months of research and serious deliberation, LexiMed was born.
The Logo
Having decided on a name, LexiMed now needed an identity. A brand reflective of the ethos Debbie and David built the company on. The four large circles of the graphic image represent the diversity of market segments and disciplines along with the breadth of qualified services. The smaller central circle represents the heart, axis and pivotal point of your medicolegal requirements.